The Importance of Building an Email List

If social media vanished tomorrow, how would you reach your customers? Scary thought, right?

Put another way, if you have a physical business location like an office or store, and you were in business in 2020, you know exactly what it feels like to have your business, your hard work and sweat equity, be considered 'non-essential'.

That was the case for my business, as well as over 100,000+ owner-operated restaurants, and countless small businesses, that were forced to close under the threat of force, fines, and prison.

That’s why building an email list is not just important—it’s essential... no, scratch that - IT IS ABSOLUTELY CRITICAL.

Unlike followers or likes, your email list is something you own, giving you direct access to your audience anytime.

As a solopreneur, business owner, or independent professional, you’ve likely faced the frustration of declining social media reach or rising ad costs.

Algorithms change, platforms evolve, and you’re left wondering how to stay connected with your audience.

Without an email list, you’re relying on platforms you don’t control to reach your customers.

Let’s talk about why it’s so critical for your business and how to get started.

📝 Getting Started

Building an email list puts the power back in your hands. Here’s why it’s so important:

1. You Own the Connection

   • Social media algorithms determine who sees your posts, but with email, you’re guaranteed a spot in your subscriber’s inbox. It’s a direct and personal line of communication.
     

2. It’s Cost-Effective

   • Email marketing offers one of the highest returns on investment (ROI)—up to $36 for every $1 spent. You don’t need a big budget to see results.
     

3. Nurtures Trust and Loyalty

   • Sending valuable, consistent emails helps you stay top of mind and builds trust with your audience. Over time, this strengthens customer relationships.
     

4. Boosts Sales

   • Whether you’re promoting a product, service, or event, email is one of the most effective ways to drive conversions.
     

5. Grows with Your Business

   • An email list scales as you grow. Start with 50 subscribers today and watch it expand into thousands over time, becoming your most valuable marketing channel.

📋 Your Actionable Checklist

Ready to build your email list? Here’s how to get started: